Mail That Fails

This small postcard from rest.com merits a Fail for Content and Offer . Can you find the call to action in 3 seconds? It's said that th...

This postcard from a duo of real estate brokers is a creative idea but it misses the mark in execution. Is it Mail That Fails , or just a bi...

The first direct mail campaign I managed was an offer for The Practical Blue Hen, an informal guidebook I wrote for new students at the Univ...

I received this self-mailer from Cetera  Investors. It looks like one of the typical acquisition lead generation mailers for an independent ...

My mother meant well. When I was a college freshman, she meant to send me a care package. But life was so busy for Mom, working full time wh...

Four years ago, I shared a recommendation that Merrell include a clearly communicated offer expiration date on their postcards .  In October...

When I started this blog 15 years ago, my intent was to share direct marketing lessons using real-world communications as examples. While I ...

 I recently received on the same day two of the exact same solicitations to donate to the ASPCA .  Make the puppy happy. Clean up your maili...

I recently received an email from Discover Bank (probably) about adding a layer of security to my account -- and about some other basic ways...

I recently received a postcard from GE that merits several Fails for Content.  The front shows an androgynous person in a high-end walk-in c...