9/29/2023

7-Eleven: Wing Wednesday After Dark

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Last Wednesday, I received this email from 7-Eleven touting “Wing Wednesday” with an offer for cheap wings. Is this Mail That Fails? With...
8/30/2023

Numerix: Your Excitement Is My Boredom

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I recently received a B2B email announcing “exciting news,” and it piqued my interest in all the wrong ways -- meriting a Fail for Content ...
6/05/2023

Hey Abbott! I Wish I Knew Why You Missed Me

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I recently received this email from Abbott , the makers of NAVICA . It merits a Fail for Content . The email explains that it has been almos...
5/25/2023

Chart House: Mom doesn't like it when you're late

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This email from Chart House restaurant merits a Fail for Timing . Offer for May 8 - 14 Sent May 14, 3:05 pm If someone takes their mother ou...
3/07/2023

Celebrity Cruises: Too Many Emails!

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I've written a few times about Celebrity Cruises' spray & pray approach to email. In 2018, during the weeks leading to a cruise,...

AAA: You're in the Driver's Seat

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This recent email from AAA Northeast  merits a quick  Fail for Content .  The Subject Line opens with "You're Cash Back is waiting ...
11/10/2022

Dunkin' Rewards: America Runs on Loyalty Programs With Correct Information

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Dunkin' recently overhauled their Dunkin' Rewards loyalty program . Some regular customers are not pleased . Coffee rewards that us...
10/10/2022

PenFed Credit Union: What's the Point(s)?

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 A couple years ago,  I wrote about a credit card solicitation I received from PenFed Credit Union . It took some serious sleuthing to under...
7/23/2022

Jockey: Late Recognition Of Getting In My Pants

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After months of COVID lockdown and isolation, I was finally going to set foot outside of Queens. My wife and I arranged for a weekend getawa...
5/25/2022

PayPal: Where $1 Cash Back For Every $20 Spent Is Less Than 5%

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Since last July,  the value of PayPal stock has fallen by about 75% . While many analysts are discussing the company's "fundamental...