Showing posts with label List. Show all posts
Showing posts with label List. Show all posts
6/09/2021

Charity Mail Deluge

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When COVID hit last spring, I thanked God that I was fortunate enough to stay healthy and safe when so many people here in NYC were infected...
2/04/2020

Spectrum Cable & Discover Bank: Know Thy Customer

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Preparing an acquisitions direct mail acquisitions campaign mailing list takes time -- sometimes, a lot of it. Typically, a preliminary l...
10/25/2019

Fiddler on the Roof: Don’t Fall – Dedup Your List

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Selling tickets for an off-Broadway show is challenging. That’s why someone in charge of marketing and advertising a show often uses a m...
9/24/2019

Simplisafe: The Story Is About Apartments. The Mail Is Not.

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Many companies have a story connected to their foundation — often explaining what inspired the CEO to create the company. And, no, the inspi...
6/07/2019

The Citi Never Sleeps, or Stops Mailing

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In February, I wrote about Citi sending  solicitations to  their credit card customers for their  Citi Rewards+ Card  at the same time as o...
2/12/2019

Citi: Thank You Card Offer Conflicts

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One of my responsibilities when I worked at  Citi’s Credit Card  division was profitable balance growth on their  Citi AAdvantage Credit Car...
10/29/2018

Jet.com: Cool mail, but lacking strong call to action

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When I moved to New York City, I joke that I learned that as a New Yorker, I was obligated to greet people by saying either “ How you doin...