Only the fourth and fifth emails provide a street address for Upstep -- . I looked it up on Google Maps, and it appears to be a light industrial complex. There is no mention of Upstep (or an agency acting on behalf of Upstep) being located here. This seeming lack of transparency might give pause to potential customers who are researching the company.
- When having a holiday sale, time your emails appropriate to the holiday and use imagery appropriate to the holiday.
- Your writing nomenclature, including phone numbers, should be appropriate to the local market.