Showing posts with label creative. Show all posts
Showing posts with label creative. Show all posts
4/10/2024

Discover Bank: An Email from Discover, Or Is It?

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I recently received an email from Discover Bank (probably) about adding a layer of security to my account -- and about some other basic ways...
12/04/2023

GE: UltraFast Postcard Fail

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I recently received a postcard from GE that merits several Fails for Content.  The front shows an androgynous person in a high-end walk-in c...
9/29/2023

7-Eleven: Wing Wednesday After Dark

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Last Wednesday, I received this email from 7-Eleven touting “Wing Wednesday” with an offer for cheap wings. Is this Mail That Fails? With...
11/10/2022

Dunkin' Rewards: America Runs on Loyalty Programs With Correct Information

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Dunkin' recently overhauled their Dunkin' Rewards loyalty program . Some regular customers are not pleased . Coffee rewards that us...
10/10/2022

PenFed Credit Union: What's the Point(s)?

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 A couple years ago,  I wrote about a credit card solicitation I received from PenFed Credit Union . It took some serious sleuthing to under...
7/23/2022

Jockey: Late Recognition Of Getting In My Pants

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After months of COVID lockdown and isolation, I was finally going to set foot outside of Queens. My wife and I arranged for a weekend getawa...
5/25/2022

PayPal: Where $1 Cash Back For Every $20 Spent Is Less Than 5%

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Since last July,  the value of PayPal stock has fallen by about 75% . While many analysts are discussing the company's "fundamental...
5/15/2022

Pacific Magazine Billing: Even a Scam Can Be Mail That Fails

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Remember the good ol' days when penny candy was only $5 a pound? Back then Entertainment Weekly actually published an issue every week....
5/04/2022

Fidelity Rewards Visa: Bonus Offer Improvement

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I recently wrote about a confusing email offer  from Fidelity Rewards Visa  with a complex bonus statement credit for a specific category of...
3/06/2022

BCHP: A hard-to-find doctor for my non-existent child

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When someone asks me if I have children, I sometimes joke, "None to my knowledge." In that context, when I receive a postcard aski...
12/16/2021

Athletic Greens: Landing page does not work out

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For more than a decade, I've written about the four pillars of a successful direct marketing campaign: Targeting, Offer, Creative and Ti...
11/30/2021

PayPal: Venmo $10 Giveaway Email Lacks Explanation or Focused Targeting

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This recent email from PayPal trying to cross-sell Venmo merits Fails for Creative and Targeting . Enrollment offer email, sent to long-t...
10/25/2021

DoorDash: No Sleep till Queens ?!?

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We live in  Queens  -- a  borough of New York City . It is also it's own county. It is not like any other borough or any other place in ...
10/11/2021

Hooters: Timing and Grammar Matter

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This birthday email from Hooters merits a  Fail for Timing and a Fail for Creative .   The email informs the recipient that he has "1...
8/26/2021

Hard Rock Casino: Guns N' Rose ?!?

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The Hard Rock Hotel Casino  recently sent this email about upcoming entertainment that included a band called "Guns N' Rose". ...
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8/14/2021

Freshly: Referral Offer Freshens Up

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 A couple months ago I wrote about a referral offer from Freshly that merited a Fail for Creative . Last week, the company sent me a simila...