Mail That Fails

Examples of and lessons from communications that neglect basic direct marketing Best Practices.

Showing posts with label politics. Show all posts
Showing posts with label politics. Show all posts
7/25/2021

Sorry, I’m late to ask for your vote

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In New York City, our primary election for local offices took place on June 22, with early voting taking place June 12 through June 20. Stri...
11/03/2010

Mail Early, Mail Often, and Don't Fail

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The 2010 election is behind us, so it's time to share some lessons about failed political mail. As with direct mail used for marketing...
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Marc Davis
I created a successful direct mail business to pay my way through college, inspiring me to focus my career on direct marketing. My skills have broadened to other marketing disciplines, yet my passion for consumer mail and email marketing hasn't changed. This blog is dedicated to sharing lessons from direct marketing communications that miss the mark. All opinions are my own.
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