That means Thomas Transfer earns a Fail for Creative as well as List and Timing. I covered in prior posts that when remailing the same offer, the creative should be modified for additional effectiveness. If the customer does not open the first envelope, why would he open a second envelope that looks exactly the same?
In the meantime, Texas Home Movers continues its Fail with lack of communication and inappropriate communication. After making 10 attempts to reach the company to inquire about my damaged a missing goods, filing a complaint with the Better Business Bureau, filing a dispute through Visa, and sending a certified letter to the owner, I received an e-mail reading:
HELLO THIS IS ANITA WITH TEXAS HOME MOVERS AND I AM EMAILING YOU TO LET YOU KNOW THAT I TRIED CALLING YOU TO LET YOU KNOW THAT I WOULD LIKE YOU TO FEEL OUT THE CLAIM FORM AND THE PROCESS WILL TAKE UP A FEW WEEKS TO PROCESS AND THEY WELL ALL US AS SOON AS IT GOES THREW AND WE WILL BE MORE THAN HAPPY TO ASSIST YOU AND INVERSE WHAT WE OWE YOU.FOR ANY MORE INFORMATION PLEASE CALL US AT 1877/878/4092 THANK YOU ONCE AGAIN ANITA WITH TEXAS HOME MOVERS.THANK YOU ONCE AGAIN ANITA. HAVE A BLESSED DAY.This is not exactly a Customer Service letter, but at least it is personal. On Friday, I received a call from Anita threatening to take legal action against me for filing a dispute with Visa and the BBB. Today, the web site appears to be down. Not a good sign. Perhaps the entire company is a Fail.