9/09/2012

Health Magazine: Wandered in a bit late


This advertisement for Wanderlust Yoga in the City was included in the September 14 issue of Entertainment Weekly.  It includes a contest that ended August 29 for an event that starts September 7, the same day the issue hit homes.  Easy fail for Timing and a waste of Health Magazine advertising dollars.
Lesson: When running a promotion, time your communications appropriately.