![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhc1hXrBn7LQSATYOydx2PiNJ4MUzMNKHOy_NKqgbHzO4_7Agm79V1G5eEQu-Xvyr_O9kVh-aGPZq2WG8_MeiUSKlYXTI2h0WcT5RIIlsod6clePKefSuY7wFOZ5IKkz77KEA9xrYnwN0QP/s200/2012-09-09+200618.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-8ZCBxHbcIAFhNs06Pe6e2XfpBTvmzvoG41D0OT2ALTrVsZys8vIMdaXybTNU7_gIqRN2l-sCWRNganm3Id9PS5sVlgF2gYkhUPkOkkIheiiw4HJ6GhSIn8l9PAaax4QcSF9UDCUP1Z0v/s200/2012-09-09+191842.jpg)
This advertisement for
Wanderlust Yoga in the City was included in the September 14 issue of
Entertainment Weekly. It includes a contest that ended August 29 for an event that starts September 7, the same day the issue hit homes. Easy fail for
Timing and a waste of
Health Magazine advertising dollars.
Lesson: When running a promotion, time your communications appropriately.