Thanks Again is a travel rewards program where people earn points for shopping or parking at some airports, using Uber, and dining at some restaurants.
Occasionally, they email me a reminder of their services and an opportunity to earn rewards. I received this email with a St. Patrick’s Day theme — on March 18. Since St. Patrick’s Day is March 17, the theme of the email is dated. Fail for Timing andCreative.
Lesson: Holiday-themed communications should be sent prior to the holiday.