Last Wednesday, I received this email from 7-Eleven touting “Wing Wednesday” with an
offer for cheap wings. Is this Mail That Fails?
With a subject line of “It is Wings Day, my Dudes,” it seems
like there is a special price on wings that particular day. That impression is
bolstered by text saying, “Celebrate with some wings for less.”
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| Wing Wednesday email |
Plus, the picture prominently displays, “WING WEDNESDAY” in
the background and body copy touting, “You made it mid-week!” These both suggest
that the 5/$5 Bone-in Wings is available only on, well, Wednesday.
But the email was sent to me at 10:25 pm on Wednesday, and
no matter how much I might love wings, that seems a bit late in the day to be prompted
for a mid-week wing order. So is this a Fail for
Timing?
Maybe not. Down in the Disclosures, we learn that the wings
offer is valid “thru” 1/9/24. So, it appears that I could enjoy these 5/$5
wings on a Thursday or on any other day over the next few months. Perhaps this
is a bit of a Fail for
Creative because it might mislead readers into thinking the offer is valid
only on Wednesday -- putting a damper on responsiveness.
Finally, is 7-Eleven using “thru” rather than
“through” to be informal and relatable? I don’t know.
Lessons:
- Align the timing of your emails to your message.
- Consider when and where it is appropriate to use informal language.
