Lands' End says "Daddy!"

I have been a loyal customer of Lands' End for over 20 years, purchasing clothes by mail and online for myself. Because of that, they occasionally send me catalogs and frequent discount offers.
I have not purchased any gifts from Lands' End or clothes for other people, so why did I receive this Lands' End Kids catalog? The timing is not bad -- Back to School shopping season is approaching, as is fall -- but the use of their in-house mailing list and big data is questionable. Why target someone who does not have children and has not purchased anything for children from their company?

Or perhaps the Lands' End database knows something I don't. Perhaps I'd better check in with my ex-wife.