Citi aspires to list fail

I received this email from Citi today, reminding me that I still have the opportunity to spend enough on my Hilton HHonors Reserve Visa Signature Card to achieve Diamond status in the Hilton HHonors program.  However I met the spend level. 

This Fail for List might be forgivable if I recently met the threshold.  After all, there is a lag time between when an action takes place and customer's information is updated as there is between when a list is pulled and used for direct correspondence.  However I met the spend requirement in March -- a full 5 months ago.

Lesson: Be sure your contact list is based on accurate information.






Disclosure: I used to work in Citi's Bankcard group, although I was not involved with the HHonors credit card portfolio.