|Addressed to Jazz c/o Marc Davis|
Then I noticed that it was addressed not to me, but to Jazz, my dead dog. Jazz was truly man's best friend. He thought that every stranger was a friend he hadn't met. I met more than a few nice people with him along. Jazz barked only at mylar balloons and enjoyed playing with squeaky toys. He passed away about 18 months ago at a fair age of 14.
|Great festive creative|
I adopted a different dog several months ago through a PetSmart adoption program. Buddy is a perky, friendly dog and enjoys coming to the office with me. I updated my PetPerks file in July so they know about Buddy, including his birth date and how I discovered him at a PetSmart. We'll see if I get a birthday card in May for my living dog to go along with this one for my dead dog.
In addition to ensuring that records are properly updated, perhaps PetSmart should consider setting an age when the pet should not receive direct communications, or perhaps send an occasional e-mail to cusotmers requesting that information about their pets be updated on their PetPerks profile.
- Be sure your customer list is up to date.
- Consider when it is time to purge old data and focus on current data.