From a production standpoint, closed face match mailings are more expensive to produce and require a high level of quality assurance compared to a direct mail package with a window envelope. After all, you wouldn’t want to open an envelope addressed to “Marc Davis” with salutation of “Dear Margerie Smith:” But quality assurance should not stop with matching the letter to the envelope – it includes all aspects of production at the lettershop.
Learning: Be sure the quality of production is as good as the rest of the effort put into your direct mail.
In addition, consider the hours you would have inbound telemarketing agents available relative to the product sales proposition. The response form mentions that salespeople are not available at off-peak times. Ironically, it appears just above a call-out for 24/7 Concierge Service. It may be cost-efficient in a vacuum, but does not having any salespeople available for customers on Sunday properly reflect the product or brand?