Happy Holidays with a Fail from DMA

Even the Direct Marketing Association can have a direct marketing Fail. This one is for Creative. When read in a gmail-style Web browsing interface, the apostrophes and ampersands do not properly appear in body copy. Instead, the reader sees HTML codes such as ‘&#8217’ or ‘&#8212’. I wonder how it would appear if read via America Online.

Lesson: Review and test your email with use on all major email interfaces.

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