Lesson: Do a final check before every direct marketing effort to ensure that your product and offer are appropriate. Do not send a marketing offer for something you can't sell or for travel to a flooded area.
Examples of and lessons from communications that neglect basic direct marketing Best Practices.
9/17/2013
LivingSocial All Wet
Lesson: Do a final check before every direct marketing effort to ensure that your product and offer are appropriate. Do not send a marketing offer for something you can't sell or for travel to a flooded area.
Labels: direct marketing, direct mail, e-mail
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