Mail That Fails
Examples of and lessons from communications that neglect basic direct marketing Best Practices.
Showing posts with label
Bassett Furniture
.
Show all posts
Showing posts with label
Bassett Furniture
.
Show all posts
9/10/2010
Late Furniture
This self-mailer from
Bassett Furniture
arrived Tuesday, September 7. Easy
Fail
for
Timing
. The sale ended the day prior to the mail's arrival.
The mailer includes a request for arrival between 8/30 & 9/1, so either the mail was sent late or the USPS was delivering slowly.
On the other hand, it was targeted well, as it was sent to a prior customer.
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