Experian: No protection or credit for late mail

The letter was designed well, just late.

This letter from Experian was dated October 7 with an expiration date of October 14 and arrived at the recipient's mailbox on October 17.  Classic Fail for Timing.

A reasonable response window for consumer direct mail is 2-4 weeks.  A renewal communication with this level of urgency might get away with a 1-week response window, but only if the customer actually has a week to respond.

Smart outer envelope

Lesson: Mail early and give your customers adequate time to read and respond to your mail.