Mail That Fails
Examples of and lessons from communications that neglect basic direct marketing Best Practices.
Showing posts with label
Salesforce
.
Show all posts
Showing posts with label
Salesforce
.
Show all posts
1/13/2013
Salesforce is so last year
This email from
Salesforce
.com inviting corporate customers to visit them at CES last week has the incorrect year in the headline graphic.
Some people forget to write the correct year on their checks, others in their marketing communications.
Lesson:
Proof every element of your direct marketing communication.
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