French Cuff Boutique: Is this supposed to match my tie?

Fail: List   

This postcard arrived from a local boutique.  The mailers knew I am a man -- it is addressed to "Mr Marc B Davis" -- yet went through the expense of sending me a card.  If the intent was to reach the woman of the household, then address the postcard to the woman.  At least hedge a bit by addressing to the "Davis Family" or "Davis Home". 

You can't argue that perhaps it was sent thinking that a man might purchase a gift there, because if that was the case, then a gift idea should be messaged on the mailer.

Learning: If your product is geared towards a specific type of consumer, then mail to only people who match your customer profile.