This postcard arrived from a local boutique. The mailers knew I am a man -- it is addressed to "Mr Marc B Davis" -- yet went through the expense of sending me a card. If the intent was to reach the woman of the household, then address the postcard to the woman. At least hedge a bit by addressing to the "Davis Family" or "Davis Home".
You can't argue that perhaps it was sent thinking that a man might purchase a gift there, because if that was the case, then a gift idea should be messaged on the mailer.