Examples of and lessons from communications that neglect basic direct marketing Best Practices.
9/06/2010
Don't bet on this Fail
My neighbor received a self-mailer from Resorts. It appears they are giving away a laptop complete with a Windows 7 “Operation” System. Fail for Creative.
Lesson: Using spell-check software is not enough. Proofread your documents for grammar, jargon, and context.
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