Sudhoff Properties: A real estate agent should know the address
This real estate agent from Sudhoff Properties sent an e-mail with a header of “Address Change”. However, there is no message text – not even an explanation of what changed. Was it the e-mail address or new address? Would you trust this person to sell your home? Not with a Fail for Creative.
Lesson: When sending an e-mail to your customers, be sure to have not only a relevant header but also a relevant message.