Amazon gets ahead of itself

This email from Amazon arrived in the Inbox of a fan on January 7 at 3:18 am, 17 hours before the BCS Championship game celebrating Alabama as the BCS winner:
I guess the Fighting Irish not only had to beat the Crimson Tide, they had to overcome Amazon’s prediction.  Amazon could have waited until the game to end, then send out this type of email a few seconds after the Alabama head coach gets Gatorade poured over him.
Props to Amazon for recognizing their Fail for Timing and sending this apology a few hours later: 

Still, I wonder if the folks in Seattle are right now producing hats reading "Atlanta Falcons - Super Bowl XLVII Champions" and readying those solicitation emails.
Lesson: Be careful when sending opportunistic time-based offers.

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