6/06/2018

Beam Me Up!

This email from Beam was sent out yesterday.


Meetbeam.com reference
Journey email from Beam
The email makes no mention of the product or service, or what the Journey is about.  A person who received this might wonder, "Is this something I requested? Is this a PR Announcement?  Is it spam?"  In fact, the person who forwarded it to me thought this was a product that helped transmit information when in fact it is a banking site.  This lack of reinforcement messaging is a Fail for Creative.

Perhaps the people at Beam ("Beamers?") were so excited about their launch, they forgot that the thousands of people who expressed an interest in their banking service may have forgot what it was about when they originally expressed that interest.  

Lesson: Reinforce your product and benefits, even in an email update.  

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