|Email to Blue Hen Alumni|
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The Fail for Creative is that the Subject Line contains what appears to be HTML rather than my first name.
I could joke that this is also a targeting Fail because the invitation is for a Yankees game and I'm a Mets fan, but perhaps fellow Blue Hen alumni prefer to root for a winning team.
Lesson: Before sending a personalized email, verify that all variable fields are properly displaying the correct information.