|Outside of Self-Mailer|
|First fold-out panel|
The includes an offer of up to $500 if the customer opens a checking account and a savings account. The amount of free money is as low as $150 if the customer opens only one type of checking account, but that’s not . The call to action is to open the banking accounts at a
|Only mention of offer expiration date |
(I added the red circle)
|Offer landing page: td.com/Earn500|
If you want customers to respond to your offer, include a clear, prominent respond-by date.