I recently received on the same day two of the exact same solicitations to donate to the ASPCA.
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| Make the puppy happy. Clean up your mailing list. |
This is a classic Fail for Targeting. All mailers should go through list cleansing steps, including removing duplicates. I like this advice from Strata: double check your mailing list by hand. This is also known as eyeballing a list -- sometimes that visual inspection will reveal something that the most sophisticated software will miss.
Lessons:
- Dedupe your mailing list.
- In addition to systemic steps, review your mailing list directly.
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