My mother meant well. When I was a college freshman, she meant to send me a care package. But life was so busy for Mom, working full time while taking care of two younger children. No worries for me, though -- if I wanted snacks, my dorm was just a short walk from 7-11.
When I was a sophomore, then a junior, still no care
packages. Somehow, I got by on healthy cafeteria food.
Then, senior year -- the day before final exams -- a
small box showed up at my apartment door. It was filled with assorted snacks
and a note from my mother. I called her up to thank her and asked why she’d
sent it during my last week of my last year of school. She replied, “I didn’t
want you to say I never sent you a care package.” Aw, Mom, so sweet -- but a
bit late.
Did you know that April was Financial Literacy Month? Even
though it’s been recognized in the United States for over 20 years, apparently
Venmo remembered it just in the nick of time: It was the
theme of an email they sent me 40 minutes before the end of the month.
I suppose they didn't want me to think they'd forgotten to share some financial money tips during Financial Literacy Month. Or maybe the content managers had planned to send this content earlier in the month but were too busy? Fail for Timing.
Lesson:
Be relevant early, not late.
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