According to this article at politico.com, a political fundraising letter mistakenly listed a phone number for a phone sex line. In the article, the RNC blames a vendor. However, it should blame it's own people for not reviewing the letter and affirmately verifying the phone number on the letter. This is a classic and embarassing Fail for poor Creative.
The RNC is not the only national organizaton to have a typo lead people to a phone sex line. Another infamous example: AT&T several years ago sent a letter to 175,000 loyal customers with an incorrect phone number. Instead of hearing “Thank you for calling AT&T True Rewards”, recipients who dailed the number on the letter heard “Are you ready to get naked?”
Learning: Always proof every word and every numerical statement in every stage of production. Always verify every phone number included in your mail and be sure it is correct. Don’t just ask someone if a phone number is correct – call it yourself.
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