Examples of and lessons from communications that neglect basic direct marketing Best Practices.
Showing posts with label Sudhoff Properties. Show all posts
Showing posts with label Sudhoff Properties. Show all posts
9/13/2010
Sudhoff Properties: A real estate agent should know the address
This real estate agent from Sudhoff Properties sent an e-mail with a header of “Address Change”. However, there is no message text – not even an explanation of what changed. Was it the e-mail address or new address? Would you trust this person to sell your home? Not with a Fail for Creative.
Lesson: When sending an e-mail to your customers, be sure to have not only a relevant header but also a relevant message.
Labels: direct marketing, direct mail, e-mail
creative,
Sudhoff Properties
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