Hooters: Timing and Grammar Matter

This birthday email from Hooters merits a Fail for Timing and a Fail for Creative.  

The email informs the recipient that he has "10 Free Wings (Birthday)" and that his offer will expire in "1 days."

Hooters Birthday email
arrived well after the birthday

The recipient's birthday was in late August. He did not receive a communication about his free wings prior to his birthday or on his birthday. The first time he found out he had the opportunity to have free Hooters wings served to him (presumably by a "Hooters Girl") was on September 20 -- one day before the offer expired. 

The opening of the email reads:

Just a friendly reminder that your 10 Free Wings (Birthday) is about to expire. Come in and redeem your offer before it expires in 1 days.

This brief paragraph would read better as:

Just a friendly reminder that your 10 Free Wings offer for your birthday is about to expire. Come in and redeem your offer before it expires tomorrow.

One might joke about the sentences being written by a Hooters Girl, but that would be insulting to smart women who take the job. Regardless, it appears to me that the sentence was written by a someone using rudimentary mail merge software. The first sentence identifies the type of free offer in parenthesis. The programming of the second sentence did not take into account that the number of days may be a singular number. 

Let's hope the wings are better than the grammar. 

Lessons:

1. Recognizing a customer's birthday is a useful way to engage a customer, but only if properly executed.
   
2. When using numerical values in your communications, make sure to account for values that are not plural.