Showing posts with label grammar. Show all posts
Showing posts with label grammar. Show all posts

3/07/2023

AAA: You're in the Driver's Seat

This recent email from AAA Northeast merits a quick Fail for Content

The Subject Line opens with "You're Cash Back is waiting for you." It should open with "Your Cash Back is waiting for you."

Your email starts with "You're"


Lesson:
Proofread every aspect of your marketing communications including the Subject Line.