This email from Chart House restaurant merits a Fail for Timing.
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| Offer for May 8 - 14 Sent May 14, 3:05 pm |
If someone takes their mother out to dinner, they plan ahead. It is not a spur of the moment decision. The email should have been sent on May 7 or 8.
Lesson:
An offer for Mother's Day should be sent days prior to Mother's Day, not on Mother's Day afternoon.
