This email from Chart House restaurant merits a Fail for Timing.
|Offer for May 8 - 14|
Sent May 14, 3:05 pm
If someone takes their mother out to dinner, they plan ahead. It is not a spur of the moment decision. The email should have been sent on May 7 or 8.
An offer for Mother's Day should be sent days prior to Mother's Day, not on Mother's Day afternoon.