5/09/2021

GetRiver.com & Colibri: Less is Less

This recent email for river by Colibri IO is a textbook Fail for Creative.

GetRiver.com sales email
Email with Call to Action to buy something now



Lesson: Include in your marketing emails elements missing here:

  1. Explanation of the product or service
  2. Explanation of what the reader is supposed to buy
  3. Offer expiration date -- specifically, when does the coupon code expire
  4. At least some information about the cost
  5. A live Facebook presence when including a link to a Facebook page
  6. Content on your Twitter page from less than three years ago when including a link to Twitter.

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