This recent email for river by Colibri IO is a textbook Fail for Creative.
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| Email with Call to Action to buy something now |
Lesson: Include in your marketing emails elements missing here:
- Explanation of the product or service
- Explanation of what the reader is supposed to buy
- Offer expiration date -- specifically, when does the coupon code expire
- At least some information about the cost
- A live Facebook presence when including a link to a Facebook page
- Content on your Twitter page from less than three years ago when including a link to Twitter.
