7-Eleven: Wing Wednesday After Dark

Last Wednesday, I received this email from 7-Eleven touting “Wing Wednesday” with an offer for cheap wings. Is this Mail That Fails?

With a subject line of “It is Wings Day, my Dudes,” it seems like there is a special price on wings that particular day. That impression is bolstered by text saying, “Celebrate with some wings for less.”

Wing Wednesday email

Plus, the picture prominently displays, “WING WEDNESDAY” in the background and body copy touting, “You made it mid-week!” These both suggest that the 5/$5 Bone-in Wings is available only on, well, Wednesday.

But the email was sent to me at 10:25 pm on Wednesday, and no matter how much I might love wings, that seems a bit late in the day to be prompted for a mid-week wing order. So is this a Fail for Timing?

Maybe not. Down in the Disclosures, we learn that the wings offer is valid “thru” 1/9/24. So, it appears that I could enjoy these 5/$5 wings on a Thursday or on any other day over the next few months. Perhaps this is a bit of a Fail for Creative because it might mislead readers into thinking the offer is valid only on Wednesday -- putting a damper on responsiveness.

Finally, is 7-Eleven using “thru” rather than “through” to be informal and relatable? I don’t know.

Lessons:

1. Align the timing of your emails to your message.
2. Consider when and where it is appropriate to use informal language.

7-Eleven: Inconvenient Timing, Quick Recovery

National Slurpee Day is tomorrow, July 11. 7-Eleven sent an email to their loyal Slurpee enthusiasts reminding them to get their free Slurpee "today". However, it was sent two days early. Perhaps some eager junior person hit the Send button too quickly, or 7/11 11:00 am was incorrectly programmed as 7/9 9:00 am. Regardless, this is an easy Fail for Timing.

 

 

Three and a half hours later, 7-Eleven emailed a correction. While it is a late recovery from a Fail, at least the email keeps the mood positive. I look forward to my free half-Coke half-Cherry Slurpee tomorrow!