Last Wednesday, I received this email from 7-Eleven touting “Wing Wednesday” with an offer for cheap wings. Is this Mail That Fails?
With a subject line of “It is Wings Day, my Dudes,” it seems like there is a special price on wings that particular day. That impression is bolstered by text saying, “Celebrate with some wings for less.”
|Wing Wednesday email|
Plus, the picture prominently displays, “WING WEDNESDAY” in the background and body copy touting, “You made it mid-week!” These both suggest that the 5/$5 Bone-in Wings is available only on, well, Wednesday.
But the email was sent to me at 10:25 pm on Wednesday, and no matter how much I might love wings, that seems a bit late in the day to be prompted for a mid-week wing order. So is this a Fail for Timing?
Maybe not. Down in the Disclosures, we learn that the wings offer is valid “thru” 1/9/24. So, it appears that I could enjoy these 5/$5 wings on a Thursday or on any other day over the next few months. Perhaps this is a bit of a Fail for Creative because it might mislead readers into thinking the offer is valid only on Wednesday -- putting a damper on responsiveness.
Finally, is 7-Eleven using “thru” rather than “through” to be informal and relatable? I don’t know.
- Align the timing of your emails to your message.
- Consider when and where it is appropriate to use informal language.