Showing posts with label typos. Show all posts
Showing posts with label typos. Show all posts

8/30/2023

Numerix: Your Excitement Is My Boredom

I recently received a B2B email announcing “exciting news,” and it piqued my interest in all the wrong ways -- meriting a Fail for Content and perhaps even for Targeting.

Numerix PolyPaths Announcement

First of all, the email is from someone at Numerix I don’t know and who I’ve never met, contacted, or connected with, and at a company I’ve never heard of. Yet this person sends me an email that opens with “Exciting News.”

Then, the email uses so much financial jargon that even I can’t figure out what it means -- and I work in the financial industry. What does Numerix do? What can it do for me or my employer? I don’t know, but I guess the acquisition helps them address a bunch of stuff I don’t care about.

I guess this is exciting for Numerix but, without any value proposition, this is simply a press release with several typos.

Lessons:

  1. Do not assume your reader knows your company.
  2. Do not assume your customer understands your jargon.
  3. Avoid acronyms.
  4. Use every sales and promotional contact to reinforce your value proposition.
  5. Proofread your communications.