The email explains that it has been almost a year since I logged into NAVICA, and my data will be deleted after a year of inactivity. What it doesn't explain is what NAVICA is or why I may have had an account. I mean, if I haven't logged in for a year, would I remember what it is?
I'm glad that my data won't be lingering around Abbott's database forever; however, it would have been useful to explain why the information will be deleted.
Here is a potential opening paragraph rewrite:
It has been almost a year since you last logged in to NAVICA, the leading digital platform for supporting COVID-19 testing.
To ensure data privacy, we have a policy of deleting customer data after one year of inactivity. This means that, if you do not log in to your account by <date>, your account will be deleted.
Lesson: Explain your product in every communication, even a customer service communication.
Explain your product in every communication, even a customer service communication.